Cannabis Marketing Strategies: Building Sustainable Brands in a Growing Industry

Description:

In an era of rapid industry evolution and regulatory complexity, Cannabis Marketing Strategies: Building Sustainable Brands in a Growing Industry delivers a comprehensive, undergraduate-level exploration into the art and science of cannabis marketing. Designed for students preparing for careers in marketing, business, or the cannabis sector, this text methodically dissects the core disciplines needed to build, position, and grow sustainable cannabis brands in a highly regulated environment. Beginning with an in-depth overview of the cannabis industry’s historical, legal, and economic dimensions, the book guides students through the intricacies of consumer segmentation, value proposition development, and brand identity creation. Building upon this foundation, the text navigates the regulatory and ethical hurdles specific to cannabis marketing, offering students practical strategies for compliant advertising, data privacy, and social responsibility initiatives. Readers will explore cutting-edge communication techniques, including influencer campaigns, geotargeting, and content-driven marketing in restricted media landscapes. Each chapter delivers actionable insights into retail and distribution strategies, sustainability practices, and the use of data analytics to optimize marketing decisions. Forward-looking trends—such as cannabis branding in the Metaverse, AR product experiences, and blockchain authentication—equip students with the skills to anticipate and leverage emerging opportunities in a globalizing market. Through real-world case studies, legal insights, and best practices, students will not only learn how to market cannabis brands ethically and effectively, but also how to drive innovation and build resilient businesses in an industry poised for explosive growth.

Key Features:

• Comprehensive exploration of cannabis industry history, economics, and regulatory landscapes.
• In-depth coverage of cannabis consumer behavior, segmentation, and value proposition development.
• Practical frameworks for navigating advertising restrictions, compliance challenges, and ethical marketing practices.
• Actionable strategies for brand building, experiential marketing, omni-channel retail, and sustainable business development.
• Analysis of future trends including cannabis NFTs, augmented reality experiences, and blockchain authentication.
• Real-world case studies illustrating brand successes, regulatory pitfalls, and marketing innovations.

Ideal For:

Undergraduate students in marketing, business, or entrepreneurship programs; aspiring cannabis industry professionals; marketing practitioners seeking specialization in cannabis branding and strategy; and business students interested in navigating high-growth, highly regulated markets.

Walsh College Students: This is the required textbook for MKT420: APPLIED MARKETING - CANNABIS

ISBN-13 979-8-9987646-9-1

Format: E-Book